Did Paris Pledge Not To Publicize?
If you haven’t heard of “National Lampoon’s Pledge This!,” then you are not alone!
Starring Paris Hilton, this straight-to-DVD flick is the subject of a federal lawsuit filed against Paris for failing to provide “reasonable promotion and publicity.” Alleging breach of contract, Florida-based Worldwide Entertainment Group claims that Paris didn’t do enough to publicize the movie after being paid $1 million to star in and promote the 2006 comedy.
Popsquire’s perspective…
Contractual clauses covering promotion and publicity are standard in the entertainment industry. They typically impose a requirement on talent to render a minimum level of promotion, in addition to their acting services. Because the arrangement is entirely contractual, the parties are advised to set forth their expectations in writing.
In some circumstances, the parties may even agree to a specific number of appearances that talent must make in order to promote the project. Here, however, the lawsuit alleges that Paris agreed only to provide “reasonable promotion and publicity,” which is open to wide interpretation and may prove to be an obstacle for the plaintiff’s case.
Like, maybe she was just too busy developing her blond-roots campaign for President?!?
